Public Programmes

Understanding Global Pharma

Objectives

• Understand the methods by which medicines are developed and reach patients
• Understand the size and shape of the global pharma business
• Understand the healthcare environment that the industry is operating in
• Understand the drug development process and the challenges the pharma industry is facing

Target Audience
Individuals needing an overview of how the global pharma industry operates

Course Content

DAY 1:
Pharmaceuticals

• Why the product lifecycle is important
• How medicines are classified
• How patents work
• Why patent is important

Global Healthcare Environment

• Understand the challenges facing healthcare providers
• Understand mortality patterns and impact on population and ill health
• Understand differences in causes of ill health in different regions
• Understand different causes of rising costs in healthcare

The Global Pharma Business

• Understand shape and size of global pharma market
• Compare regions and countries, therapy classes and pharma companies
• Appreciate which countries are growing fastest in medicines expenditure
• Understand why companies focus on certain disease areas

Key Issues for the Global Pharma Business

• Recognise key issues impacting the pharma industry and its ability to do business

Bringing a Product to Market

• Understand the stages and processes that take place before a product is granted a license
• Understand the different kinds of clinical trials
• Appreciate the risks a company takes in developing drugs

Marketing and Selling a Pharma Product

• Know who a pharma companies customers are and how companies influence them
• What companies are trying to achieve at different stages of the lifecycle