Back to ConsultantsTanea Neville

Tanea is a senior marketing professional with nearly 20 years experience gained across client-side, agency and consulting in UK, European and International roles.

After graduating with a degree in marketing, Tanea began her career at IMS, initially working in the prescription sector then transferring to help establish the new OTC division.

Moving client-side to Warner-Lambert/Pfizer enabled her to work on leading brands such as Zantac, Zovirax, Benadryl, Calpol and Listerine. As well as spending time developing the longer-term POM-P strategies for the company.

A senior move to Gillette/Oral-B continued the healthcare trend but with a more fmcg and retail focussed approach, adding category management & merchandising to her marketing, business growth development and research skills. Further sector experience was gained as a European director at Warner Bros. as her remit spanned entertainment marketing and entry strategies for new digital markets.

Moving to Landor, a leading brand strategy & design agency, Tanea used her breadth of experience and gravitas in developing strategies for brand architecture programmes in the financial and healthcare sectors, a retail brand refresh strategy and employee brand engagement projects.

Key areas of expertise include marketplace strategic planning, NPD and Innovation, Brand Planning, Corporate/Product identity & Positioning and Research & Insight.