Public Programmes

Practical and Effective Brand Management

This course provides a highly practical and in-depth insight into the role of the brand manager in today's healthcare industry, delivered by trainers who are all experienced marketers.

Delegates will develop a thorough understanding of the marketing process and the key elements that drive the marketing plan. Workshop sessions will allow them to practice marketing skills which will help them immediately on their return to the office.

This course is ideal for:

• Brand Managers/Executives with up to one year's marketing experience
• Those working in other areas wishing to gain a better understanding of marketing
• Those wishing to make a career move into marketing
  

Please click on the pdf download to the right of this page to view detailed learning outcomes for this course.