Market Access

Payers perceive they have been ‘ripped off’ by Pharma companies….

10% more efficiency cannot cost 300% more - Payor quotes

The programme is targeted primarily at Marketers and senior Commercial delegates who’s working challenges are increasingly defined by Market Access issues.

The GalbraithWight approach ensures that the programme is:

• Practical - combining academic & commercial = useful marketing tools with professional standards
  
• Data (evidence) driven – working within the context of your country / product / brand data
  
• Challenging – each other to help you achieve your potential
  
• Best practice - (& worst practice) examples from inside Pharma and from other industries
  
• Tailored to your brand(s) – taking account of current performance, competition, stage of product life cycle etc.
  
• Competitive – customer action plans by brand team to present to Senior management
  
• Actionable – leading to improvements in your performance
  

After the programme, participants (individuals and teams) will….

• Possess a thorough understanding of the critical success factors in Market Access through close collaboration with colleagues from governmental affairs, health outcomes, medical and pricing and reimbursement.
  
• Feel responsible and accountable for planning and coordinating brand-related Market access strategy as an integrated part of Strategic Brand planning and execution
  
• Provide brand and customer specific strategies, propositions and required data and materials to all relevant collegues involved in acquiring and maintaining proper Market Access.