The traditional approach to pharmaceutical sales is dead. In today’s healthcare market there are more stakeholders and moving parts than ever before. But simply having a generic Market Access strategy is no guarantee of success. In a changing global healthcare market that is more focused on cost-effectiveness than ever before, aligning your product with a continually-moving target is a real challenge. Only by understanding the needs of all the stakeholders involved in the adoption, positioning, funding and marketing of your product will you be able to develop a global Market Access strategy that genuinely improves your chances of success.
We help our customers bring their innovative new healthcare products to the patients that need them. Our goal is to reduce the risk and maximise the probability of success of your business with a global Market Access strategy that is designed to deliver. We help our clients identify, create and communicate the optimum Market Access solution for their products, at any stage of the development and commercialisation process. With our bespoke tools, processes and frameworks, we help our clients all over the world make informed Market Access decisions
GalbraithWight is widely regarded as a thought leader in Market Access, with over two decades of industry experience, a portfolio of bespoke, in-house developed tools and processes, and an enviable global network of senior Payers. We have delivered Market Access strategies and pharmaceutical training for cross-functional teams in more than 70 countries across five continents. We have over twenty years’ experience in Market Access strategy & execution, including Market Access consulting for a wide range of major healthcare companies. We are also the preferred Market Access partner for several major global pharma companies. GalbraithWight has also pioneered the understanding & practice of the global Market Access industry with strategies such as our ten step Market Access process which is also incorporated into our Brand & Launch Excellence and Insight Market Research programmes.
Below are just some examples of the questions we have helped our clients to address in their global Market Access strategies:
Here are some examples of the customers we have helped in the successful planning and execution of their global Market Access strategies: