Public Programmes
From Segmentation to Critical Customer Behaviours
Build a compelling plan through insightful Business Opportunity Analysis, Brand Vision and SWOT to change Customer Beliefs and Behaviours.
On this course you will explore all the priniciples and theories of "From Segmentation to Critical Customer Behaviours" in depth, with an emphasis on practical application.
The course concentrates on giving you the opportunity to really strengthen your knowledge, skills and capabilities to a high level.
Using leading edge thinking, our highly experienced trainer team will help you explore critical issues and challenges facing the healthcare industry, and develop your own strategies and action plans to ensure measurable positive business impact from day one when you return to your office.
Please click on the pdf download link to the right hand side to view a full brochure for this course.
An excellent use of 3 days out of the office. Time to think, learn and participate in the theoretical areas of marketing
Senior Product Manager, Wyeth
Decisions Launched by GalbraithWight for Cutting Edge Business & Brand Plans
Decisions, a new healthcare business and brand planning process launched today by GalbraithWight.
IMPACT
Ex-Wyeth NHS Operations Team make a big IMPACT in Market Access



