Environment

Providing in depth insight into International Healthcare Systems & Industry Business Environment

If you are based in the UK and need training on the NHS we provide training tailored to a company’s individual needs and requirements. Please contact us on 01892 526555 or email at info@galbraithwight.com.

Demographic, political, technological and economic changes are causing healthcare systems to develop at an unprecedented rate. There are more demands on funding (public and private) for increasing provision to poor and ageing populations and provide increasingly complex treatments. In response, Governments all around the world continue to implement a myriad of controls and incentives to influence the demand for and supply of medicines.

To compete successfully in this environment an in-depth knowledge of pricing and reimbursement, reference pricing, funding, market access, healthcare policy, health technology appraisal (HTA), health economic evaluation and private/public involvement in every healthcare system is critical.

Over 10 years, GalbraithWight have developed unique insight and resources which enable us to provide in-depth knowledge and understanding of how healthcare is provided, funded and rationed throughout the world, to help the development of effective customer-focussed strategies and tactics.

GalbraithWight Marketing Environment programmes are designed to build knowledge and understanding of, and insight into healthcare systems environments. These programmes are ideal for anyone needing a thorough and robust understanding of the changes happening to healthcare customers and customer organisations, including:

• Prescribers
  
• Payers
  
• Policy Makers
  
• Consumers Influencers
  
• Providers
  

Marketing Environment training programmes cover global, regional (e.g. Europe, North America, Asia Pacific) and local healthcare system environment knowledge and understanding of the global pharmaceutical business.