Back to ConsultantsEmma Rawlins

Emma Rawlins has worked in the pharmaceutical industry for over 20 years specialising in market modelling, brand planning and new product development.

Emma has worked for GalbraithWight for 4 years, account managing clients, delivering marketing excellence training and working on marketing analysis, modelling and forecasting projects. She maintains a particular focus on the brand planning process, training and delivering the process from product and market analysis to the desired market including key issues such as CSFs and SMART objectives as well as detailed technical implementation.

Emma spent 16 years working across a variety of UK and international marketing roles, including marketing analysis, global licensing, marketing manager and business development. During this time she built a number of market models for primary care brands and hospital brand, on a single country and global basis, working with cross functional teams.

She has been closely involved or responsible for the commercialisation of a number of Phase II clinical trials through to launch, both in the UK and globally.