Decisions© 2010

Annual and strategic business plans are part of everyday life. Too often, people tell us, you can get 'template-itis' with the need to fill in the planning inputs required, sometime without enough time or thought on what goes into them.

Over the last 35 years, we've seen every planning process on the planet (and some obviously not from this planet). Some are 'OK', some are definitely not. None of them are great. Some requrie a PhD in astrophysics to get around the interminable Excel spreadsheets, others depend on you having the navigational skills of Vasco da Gama to work out where you are in the labyrinthine process, with just too many choices along the way. What they all lack is a clearly visible golden thread of logic that binds every piece of the plan together, and the inclusion of market access at the heart of the process, to build a robust, logical, systematic, but simple to understand business plan that can really be used, not filed.

At GalbraithWight we believe it's the quality of thought that goes into the plan that counts, so that is why we developed our own unique planning process, called Decisions^©.

Decisions^© includes many unique elements developed by our team based on their extensive experience, these include:

Aligned SWOT^© - the answer to every useless and tedious SWOT you've ever looked at, which builds immediate insights by aligning strengths and weaknesses only to opportunities and threats, for each specific business opportunity.

Critical Customer Behaviours (CCBs^©) - ever wondered why the CSF section of the plan is full of tactics? Because the CSFs are not expressed in terms of real business outcomes. CCBs set out the specific changes in customer behaviours required to be delivered by the plan, with real metrics.

Target Reimbursable Product Profile (TRiPP^©) - R&D teams still smile at the TPPs created by marketing, and then carry on with their plan anyway. TRiPP helps drive focus on what Payers will eventually decide to pay for, and enable vital investment decisions in pipelines assets to be made.

Whether you already have a fully comprehensive planning process that needs improvement, or if you're just starting out on developing a planning process for your business, GalbraithWight Decisions^© will help you create plans that drive real customer value through a thorough, robust but simple to use planning process.

Depending on your needs, we can install Decisions^©as your planning process, using all the planning templates and comprehensive User Guide (a detailed 'how to' for every step in the process) that form the package. We can coach your team on how to use the planning process, and guide them through each logical step. We can provide one to one support for your team members while they implement the process to ensure they are fully familiar and comfortable with the process.