Back to ConsultantsCathy Jordan

Cathy Jordan is a senior market researcher with over 22 years experience in healthcare, including 10 years in international market research and over 10 years practical experience in hospital and out patient care.

As a market researcher Cathy coordinated global, multi-client patient and hospital based quantitative studies on diabetes, oncology and asthma. She was responsible for diverse customised qualitative and quantitative studies including being the market research consultant for the launch of the first insulin analogue.

Working in international medical market research and consulting for Taylor Nelson Sofres and as an Associate Director for NOP Healthcare (France), Cathy gained broad experience of working with client head offices and subsidiaries, spanning across all continent, determining research needs, designing studies, developing marketing strategies and defining communication.

Originally Cathy trained and worked as a Clinical (registered) Nurse specialising in Diabetes Education in Australia. Within this role she worked in both patient education and healthcare professional training and authored numerous training documents.