Brand Planning Process

Annual & strategic band marketing planning are part of our everyday life as marketers. But too often we can get ‘template-itis’ with the need to fill in the planning inputs required by the centre without enough time or thought on what goes into them.

At GalbraithWight we believe it’s the quality thought that goes into the plan that counts, and that is what we focus on in any planning process project – to improve the quality of the plans.

Whether you already have a fully comprehensive planning process that needs improvement, or if you’re just starting out on developing a planning process for your business, GalbraithWight Brand Planning consulting services, tools & processes help Clients create a planning process that drives real customer value through a thorough, robust but simple to use brand planning process.

Brand Planning services include:

Brand Marketing Planning Process
We will develop a comprehensive and completely bespoke brand marketing planning process for your business. This can include:

• Detailed brand marketing planning process
  
• Key brand planning templates to ensure consistency of planning inputs & presentations without losing any of the creative and entrepreneurial ideas
• Brand planning Guidebook to provide our team with a comprehensive 'How To' guide to the process
  

 These can be provided as a complete package, or by individual element

Brand Marketing Templates Design
If all you need is an improved set of brand planning templates, we can develop these for your team, either as a stand alone project, or incombination with a comprehensive ‘How To’ guide for your team

Brand Plan Audit
We will review single or multiple brand plans that you provide, and we will undertake a critical appraisal of these plans to identify their strengths and areas for improvement. We provide a comprehensive report on the Brand Plan Audit, and can also present this to your teams to discuss how plans can be strengthened.

One to one mentoring can then be provided to individuals or teams to help them improve their brand planning skills & capabilities.

Company Marketing Audit
We will conduct a review of your current marketing processes to identify areas of strength, and those areas requiring further strengthening to build and implement robust, evidence-based brand or franchise marketing plans across your business.